Across the country, employers are competing fiercely for talent. According to , more than 34 million workers quit their jobs in 2023. Young people, in particular, are switching companies — or careers — if it means a higher paycheck or better hours.

Employers worried about recruiting and retaining employees have a new tool at their disposal, thanks to a federal law that went into effect at the start of the year. As of January 1, the SECURE 2.0 Act permits employers to "match" any payments their employees make toward their student loan balances with tax-advantaged contributions to their retirement accounts.

Employers should take advantage. Doing so can allow them to make a difference in their employees' financial security now and in the future. And that can make them an attractive destination for talent.

Student loan debt load is heavy

Student debt is a millstone for American workers. The nation's collective student debt load is roughly $1.73 trillion, . On average, borrowers pay between $200 and $299 monthly toward student loans.That debt burden weighs on their mental and financial health.A recent found that more than nine in 10 young adults who continued with education after high school faced stress over money and finances that affected their physical and mental wellness. Of that group, 86% said student loans were a contributor to that stress.

Nearly half said student debt impacted the amount of money they contributed to their 401(k)s. Of that group, more than four in 10 said student loan debt caused them to withdraw money from their retirement accounts.

Those kinds of decisions can have severe long-term consequences. Just $10,000 contributed at age 25 grows into more than $100,000 by age 65, assuming a 6% annual return. Waiting until age 35 to set aside that money drives the total return at age 65 to just $57,000.

Young workers are looking for employers who can help them overcome that math. According to the Morning Consult survey, seven in 10 said they were very interested in a workplace benefits plan that offered contributions to a 401(k) if an employee made payments on their student loans.

That's more than the share who said they were very interested in hybrid work, paid family or parental leave or help with childcare costs.Further, over half of those surveyed indicated that a 401(k) contribution for student debt repayment would have a "significant impact on their decision if choosing between multiple job offers."

What young adults are looking for

In other words, the new benefits authorized by SECURE 2.0 are exactly what young adults are looking for. Rarely do businesses have the chance to simultaneously tackle a pressing societal problem and expand their pool of talent.There's already real-world evidence demonstrating how effective these programs can be. As of 2021, nearly one in five U.S. companies — including Google and Hulu — offered some form of student loan assistance to employees. This assistance includes enabling employees to cash in unused vacation time and apply it to their student loans and giving employees with school debt money to put toward their loans. implemented a first-of-its-kind program in 2018 when we launched with special dispensation from the IRS. This program inspired the student loan provision of SECURE 2.0.Under Freedom 2 Save, employees who apply at least 2% of their salary toward paying down their student loans receive a 5% company contribution into their 401(k) annually. Over 2,800 Abbott employees have enrolled and received more than $7 million in total contributions to their 401(k)s.

Paying down significant amounts of student debt

Employees who participate in the program overwhelmingly say it makes them feel that we care about them as people, not just workers. Some have paid down as much as $60,000 in debt in just a few years.The program also aids a diverse set of graduates, with over one-third of enrollees using it to pay off loans from a non-bachelor's degree.Our experience can serve as a blueprint for companies planning on taking advantage of the flexibility offered by SECURE 2.0.Student debt relief initiatives can aid not just workers but employers, too. They should resolve to make them part of their recruitment and retention strategy this year.

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